Method and analysis

Introduction

Tools

vidIQ
Gephi
YouTube
Excel

Competitors

Comedy Channel UK
Funny or Die
College Humor
‍

Competitive channels

Subscribers/channel

Top 3 Comedy Central NL

Views/total subscribers

Engagement rate

Format coding

Gephi analysis of the YouTube network (Global + NL)

Observation of YouTube Comedy networks

Based on modularity (cluster) algorithm

Why so many Comedy Central Channels?

How CC Netherlands is connected to other channels?

CC Netherlands vs. CC Main (US) channel

Why Comedy Central Netherlands is not connected to all other sister channels of Viacom?

Great example: Nickelodeon channel

Why not gather all regional channels of CC and connect them to the main Comedy Central Channel?